Front-end innovation
in organizations

Navigation and staging

Is about bringing attention to and securing support for your project in a specific organization and the networks and markets the organization is operating in. New innovation and synthesis of ideas has to be recognized as relevant to the organization. It requires skills to communicate and pitch a business idea on a design solution and to use theories of innovation and select appropriate business strategies as well as knowledge on social systems and political concerns in the development of new products. Staging an innovation process can be done through descriptions of the life of a product on the market and the dynamics and enactments of markets. Front-end innovation means that new modes of knowledge sharing and knowledge management in an organization are combined with management concepts to stage innovation processes and develop implementation plans.